Written for people who sell property.

No growth-hacking fluff. How lead response time actually behaves, what Meta's algorithm rewards, and where Indian real estate pipelines leak.

Lead response

Speed to lead: why the first five minutes decide the sale

The gap between a form submission and the first phone call is where most Indian property enquiries die. Here is what actually happens in those minutes, and how to close the gap.

· 8 min read
Meta Ads

Meta Lead Ads: the webhook versus the CSV download

Downloading a CSV from Meta once a day is the single most expensive habit in Indian real estate marketing. A webhook costs nothing and changes the economics of the whole funnel.

· 9 min read
Lead quality

The arithmetic of shared leads

When a lead vendor sells the same enquiry to four agencies, your close rate does not fall by a quarter. It falls much further, and the reason is worth understanding before you buy again.

· 7 min read
WhatsApp

WhatsApp follow-up for property agents: what to send and when

Brochure, price list, visit confirmation. Three templates, a cadence that respects the buyer, and the compliance rules Indian agents keep getting wrong.

· 10 min read
CRM

Lead scoring without the machine learning

You do not need a model. You need four signals, honestly weighted. How to build a scoring rule your agents will actually trust and follow.

· 8 min read

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